We're One Year Old! December 1, 2015 21:28

I officially launched Dee de Lara Jewelry on December 1, 2014. 

One year later, with some time to reflect on the whirlwind journey it's been so far, it made sense to think back on why I started this. And tell the story.

I left my full-time job last September after 10 years in the business with only a little bit of an idea of what I wanted to do next. I knew I wanted to make something tangible. Make something out of nothing. And also still tell stories. My experience is rooted in consumer and cultural insights and brand strategy, and I've used a multitude of approaches to dig into and tell the stories of what, how and why people, culture and brands do what they do.

So I was inspired to take the same approach to making jewelry. Digging deeper into the different meanings and context of items to create new narratives. Looking at things in a different way and giving them a new purpose. And have fun with it! So here it is: jewelry with a story. 

I'm aiming to use this blog to tell stories as I embark on the 2nd year. Stories of the jewelry, the people, places and things that inspire me, and share the stories that come from this adventure! 

Sylvia and Sima Necklaces on Alexis de la Rocha of LEX at Style Fashion Week Los Angeles October 20, 2015 00:00

Sylvia Necklace and Sima Necklace worn by Alexis de la Rocha of LEX on the Style Fashion Week LA red carpet

Andy and Dylan Bracelets on CHCH Morning Live for INLAND September 23, 2015 00:00

Dylan and Andy Bracelets on CHCH Morning Live "Made in Canada Designers" featuring Sarah Power talking about INLAND

Watch here!

Sylvia Necklace on Alexis de la Rocha of LEX at La Garçonne Gala for San Francisco Pride June 26, 2015 21:01

Sylvia Necklace  worn by Alexis de la Rocha of LEX on stage at the La Garçonne Gala for San Francisco Pride

Husna Necklace on Sophie Lui of Global News BC May 15, 2015 20:35

Husna Necklace worn on air by Sophie Lui, anchor of Global News Hour