Human Insights + Brand Strategist

 Dee de Lara Strategy

STRATEGIC STORYTELLING + EMPATHETIC CONNECTION

I'm an independent seasoned strategist with 15 years of experience in the US and Canada, and a focus on strategic storytelling. My recent work includes digital content development, social media strategy + execution for FLARE Magazine, agencies and my own jewelry brand
My research + strategy work has spanned exploratory, positioning, usability, cultural trends and target understanding in media, technology, fashion, beauty and youth culture for Google, Twitter, MTV, YouTube, Hanesbrands, Levi’s, CHANEL, Fruit of the Loom, L’Oreal and Girl Scouts
I've spent countless hours with consumers in their own spaces - homes, online, in-store - observing and exploring behavioural, cultural and social dynamics to bring insights to life across multiple media. Additionally, I've also edited and contributed to trend publications/blogs, and presented at and produced events on privacy in the digital age and maker culture

Additionally, I'm on the board of Insights in Color, a community for BIPOC/multicultural research and insights professionals to build community, create awareness and incite action. There is a need to bring awareness to our field, to educate others on the work we do, to foster a community of connected researchers + insights professionals of color, and a need to create culturally representative teams with greater intention
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Photo by Katalin Kleeman