Dee de Lara




LOCATION: New York/Toronto



  • Technology
  • Media
  • Fashion
  • Beauty
  • Luxury
  • Healthcare
  • Millennials
  • Teens
  • Tweens
  • Kids
  • Moms
  • Specialized targets (patients, caregivers, healthcare professionals, Native Canadians, LBGTQ community, aging population)

Dee is a seasoned strategist specializing in media, technology, fashion, beauty and youth culture. She has almost 15 years of research and strategy experience in the US and Canada with a focus on strategic storytelling. Her recent work includes digital content development, social media strategy and execution for FLARE Magazine, agencies and her jewelry brand.

Dee’s work has spanned the exploration of concepts such as: technology and childhood, social media in the purchase journey, the future of TV content, the spread of influence of college students, the rise of e-sports and livestreaming, the shifting retail landscape, identity and fashion, evolving American values, social media and beauty, and the meaning of relationships for Google, Twitter, MTV, YouTube, Hanesbrands, Levi’s, CHANEL, Fruit of the Loom, L’Oreal and Girl Scouts.

She has has spent countless hours with consumers in their homes, online, on their mobile phones, in-store and in-bar observing and exploring behavioural, cultural and social dynamics to bring insights to life across multiple media. Dee has also edited and contributed to trend publications/blogs, and presented at and produced events on privacy in the digital age and maker culture.

Since December 2014, Dee has designed and operated her own jewelry brand, which has been styled in Harpers Bazaar Arabia, FLARE, Glow, OK OKAY, Mojeh, Dsection and Phosphenes magazines, and shown in Toronto, New York, Los Angeles and San Francisco. She studied art history/history at University of Toronto, advertising at Centennial College, anthropology at Harvard Summer School, and currently, jewelry at George Brown College.